Privacy Policy

1. Introduction

At Lakeside Waypoint, we are committed to protecting your privacy and the privacy of the leads we generate for your business. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered lead generation platform.

By using our service, you consent to the data practices described in this policy. If you do not agree with our practices, please do not use our service.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, company details, job title
• Business Information: Industry, target audience criteria, campaign preferences
• Payment Information: Billing address, payment method details (processed securely by third-party providers)
• Communication Data: Messages, support requests, feedback

2.2 Information We Collect Automatically

• Usage Data: Platform interactions, feature usage, session duration
• Technical Data: IP address, browser type, device information, operating system
• Analytics Data: Campaign performance, lead engagement metrics, conversion tracking

2.3 Lead Information

• Prospect Data: Contact information, social media profiles, engagement history
• Behavioral Data: Online activity patterns, interest indicators, qualification scores
• Verification Data: Social media verification status, authenticity checks

3. How We Use Your Information

3.1 Service Provision

• Identify and qualify potential leads for your business
• Execute advertising campaigns across multiple channels
• Deliver qualified leads with relevant context and engagement history
• Provide campaign analytics and performance reporting

3.2 Platform Improvement

• Analyze usage patterns to enhance our AI algorithms
• Improve lead qualification accuracy and targeting
• Develop new features and capabilities
• Optimize platform performance and user experience

3.3 Communication

• Send service-related notifications and updates
• Provide customer support and technical assistance
• Share important policy changes or service announcements
• Send marketing communications (with your consent)

4. Information Sharing and Disclosure

4.1 Lead Data Sharing

We share qualified lead information with you as part of our core service. This includes contact details, engagement history, and qualification data necessary for your sales process.

4.2 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Payment processing and billing
• Analytics and performance monitoring
• Customer support and communication tools

4.3 Legal Requirements

We may disclose information when required by law, court order, or government regulation, or when we believe disclosure is necessary to:

• Comply with legal obligations
• Protect our rights and property
• Ensure user safety and security
• Investigate potential violations of our terms

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction, subject to equivalent privacy protections.

5. Data Security

We implement comprehensive security measures to protect your information:

5.1 Technical Safeguards

• Encryption of data in transit and at rest
• Secure cloud infrastructure with industry-standard protections
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms

5.2 Operational Safeguards

• Employee training on data privacy and security
• Limited access to personal information on a need-to-know basis
• Regular backup and disaster recovery procedures
• Incident response and breach notification protocols

6. Data Retention

We retain information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:

• Account Data: Retained while your account is active and for a reasonable period after termination
• Lead Data: Retained for the duration of our service relationship and as required for analytics
• Usage Data: Typically retained for 2-3 years for analytics and improvement purposes
• Legal Requirements: Some data may be retained longer to comply with legal obligations

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format
• Understand how your information is being used

7.2 Correction and Deletion

• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Update your account and preference settings

7.3 Control and Consent

• Withdraw consent for marketing communications
• Object to certain types of data processing
• Request restrictions on how we use your information

To exercise these rights, please contact us using the information provided at the end of this policy.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze platform usage:

8.1 Types of Cookies

• Essential Cookies: Required for platform functionality and security
• Analytics Cookies: Help us understand usage patterns and improve our service
• Preference Cookies: Remember your settings and customizations
• Marketing Cookies: Used for targeted advertising and campaign tracking

You can control cookie settings through your browser preferences, though disabling certain cookies may affect platform functionality.

9. Third-Party Links and Services

Our platform may contain links to third-party websites or integrate with external services. This privacy policy does not apply to third-party sites or services. We encourage you to review the privacy policies of any third-party services you access through our platform.

10. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes via email or through our platform. The "Last updated" date at the top of this policy indicates when the most recent changes were made.

13. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

We will respond to your inquiries within 30 days of receipt.